Category: Blog

  • True Hybrid working of the future?

    True Hybrid working of the future?

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    by

    Ted

    Interesting news from Google today at their annual Google I/O conference – Project Starline. Google’s latest Project Starline prototype uses AI to make 3D images of people by Brian Heater originally published on TechCrunch

  • 2002 – yes really, since 2002

    2002 – yes really, since 2002

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    by

    Ted

    History So, the eagle eyed among you would have seen in the footer of this website that it reads copyright since 2002. Well it’s true, I built my first website back in 2002 and you can view it here: history.tedtodorov.com I built this website as I was starting my A-Levels, and really it was a…

  • The value of a using personalisation on your Contact Us page

    The value of a using personalisation on your Contact Us page

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    by

    Ted

    Introduction A ‘Contact Us’ page is one of the most important pages on a business’s website. It is where potential customers go to ask questions, voice concerns, or get in touch with the company for any reason. The page should be easy to navigate, clear, and provide quick and efficient ways for customers to reach…

  • Guest Post: The dating game – play it right to attract the right prospects

    Guest Post: The dating game – play it right to attract the right prospects

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    by

    Ted

    Guest post by Rachael Cooper, Global Marketing Manager – StatPro Group. Follow Rachael on Twitter Six months into the global marketing role, a fairly significant change of sales strategy turned my marketing plan on it’s head. Turns out that the free trials we’d been offering online to get prospects engaged in our product had started…

  • Lead Nurturing: Finding the Sweet Spots in the Marketing Funnel

    Lead Nurturing: Finding the Sweet Spots in the Marketing Funnel

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    by

    Ted

    Post originally published by Jason Compton from Direct Marketing News, available here. B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest. In some cases, tight budgets can delay B2B purchases. Also, customers research products at their leisure, giving…

  • Building the integrated message, from forms to lead generation

    Building the integrated message, from forms to lead generation

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    by

    Ted

    This is a blog post I wrote for StatPro, it gives an insight into some of the work I’ve been doing for the last few months. When designing the new site there were certain aspirations we wanted to achieve; it had to be easy to navigate, user friendly, and useful by proving rich and engaging content. Time…

  • Video vs. the corporate Holiday card

    Video vs. the corporate Holiday card

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    by

    Ted

    So this year the company I work for made a Christmas video. A different step given that each year they have opted for a non-traditional Christmas card. Non-traditional in the sense that the cards usually follow a theme (Star Wars as Stat Wars, and Bond 007 as Fund 007) where leading members of the team dress up and (successfully)…

  • the death (of my personal) facebook

    the death (of my personal) facebook

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    by

    Ted

    “Facebook has over 700 million users” – so what? to me that simply means 700 million people wasting their time daily. Today (after a long time coming) I finally deactivated my personal facebook account. The final nail in the coffin came after reading this interesting article on how we waste our time with the internet. In summary…

  • It’s Not 1984 Anymore: and its never going to be again.

    It’s Not 1984 Anymore: and its never going to be again.

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    by

    Ted

    I was going to Tweet this but I was never going to get the message across is 140 characters. The Motorola Xoom commercial, which aired at Super Bowl XLV, has got me thinking. I like the ad, its powerful, it works and it gets the message across. But the concept it tries to convey just bares…