Tag: Marketo
Lead Nurturing: Finding the Sweet Spots in the Marketing Funnel
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Post originally published by Jason Compton from Direct Marketing News, available here. B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest. In some cases, tight budgets can delay B2B purchases. Also, customers research products at their leisure, giving…
Building the integrated message, from forms to lead generation
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This is a blog post I wrote for StatPro, it gives an insight into some of the work I’ve been doing for the last few months. When designing the new site there were certain aspirations we wanted to achieve; it had to be easy to navigate, user friendly, and useful by proving rich and engaging content. Time…
