About Me
For over a decade, I’ve transformed digital strategies into measurable success for global organisations. Drawing on my strong foundation in CRM, marketing automation, and data analytics, I design and implement end-to-end solutions that enhance customer experiences and drive business growth. By aligning innovative technologies with strategic objectives,
I deliver meaningful outcomes—from boosting operational efficiency to uncovering actionable insights through data-driven decision-making.
Areas of Expertise
- Customer Relationship Management (CRM): Extensive experience in Salesforce CRM and other platforms, delivering seamless integrations, automation, and a unified view of customer data.
- Digital Transformation: Proven track record in leading cross-functional teams to implement scalable solutions that enhance productivity, streamline operations, and align with business goals.
- Marketing Automation: Expertise in platforms like Pardot and Marketo to optimise lead generation, nurturing, and campaign management.
- Data & Analytics: Proficient in tools such as Tableau, Power BI, and Google Analytics to deliver actionable insights, predictive modelling, and a data-driven approach to strategy.
- Agile Leadership: Certified Scrum Master and SAFe Product Owner/Product Manager, fostering collaboration and innovation across diverse teams.
- Web Optimisation: Skilled in improving user experience through persona-driven design, UX research, and content optimisation to increase engagement and conversions.
Explore how my expertise and achievements can drive your organisation’s digital growth and innovation.