Category: Guest Post
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Guest Post: The dating game – play it right to attract the right prospects
Guest post by Rachael Cooper, Global Marketing Manager – StatPro Group. Follow Rachael on Twitter Six months into the global marketing role, a fairly significant change of sales strategy turned my marketing plan on it’s head. Turns out that the free trials we’d been offering online to get prospects engaged in our product had started…
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Lead Nurturing: Finding the Sweet Spots in the Marketing Funnel
Post originally published by Jason Compton from Direct Marketing News, available here. B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest. In some cases, tight budgets can delay B2B purchases. Also, customers research products at their leisure, giving…