Category: Digital Strategy

  • 2002 – yes really, since 2002

    2002 – yes really, since 2002

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    by

    Ted

    History So, the eagle eyed among you would have seen in the footer of this website that it reads copyright since 2002. Well it’s true, I built my first website back in 2002 and you can view it here: history.tedtodorov.com I built this website as I was starting my A-Levels, and really it was a…

  • Guest Post: The dating game – play it right to attract the right prospects

    Guest Post: The dating game – play it right to attract the right prospects

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    by

    Ted

    Guest post by Rachael Cooper, Global Marketing Manager – StatPro Group. Follow Rachael on Twitter Six months into the global marketing role, a fairly significant change of sales strategy turned my marketing plan on it’s head. Turns out that the free trials we’d been offering online to get prospects engaged in our product had started…

  • It’s Not 1984 Anymore: and its never going to be again.

    It’s Not 1984 Anymore: and its never going to be again.

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    by

    Ted

    I was going to Tweet this but I was never going to get the message across is 140 characters. The Motorola Xoom commercial, which aired at Super Bowl XLV, has got me thinking. I like the ad, its powerful, it works and it gets the message across. But the concept it tries to convey just bares…